What We Do
Our main objective is to enhance the fan experience through independent data collection and analysis and by developing and delivering customer service training workshops for front-line staff members and supervisors. Other services we provide include developing, executing, and analyzing fan surveys, creating and editing employee handbooks, creating fan advisory councils, and venue website review.
How We Do It
At GameDay Insight we objectively measure the fan experience and convey the resulting data and metrics in a prompt, meaningful, and outcome-based report and presentation.  In addition, we deliver impactful customer service training sessions to your venue staff based upon proven sport-industry standards in a fun, engaging format.

What Clients Get
Our work results in detailed, actionable reports with impactful photos, analysis, and recommendations, all geared toward improving the fan experience.

Working closely with venue managers and guest service personnel, we develop and deliver a customized guest service training curriculum that improves performance through increased employee morale and empowerment. Graduates of the training program can attain GameDay Certified (TM) status, the industry standard for excellence in guest service preparation.

GameDay Guest Service Training Is…

Guest Service Training Components GameDayInsight

At GameDay Insight we observe, monitor, test, and analyze staff-guest interactions and operational efficiencies at your venue through a Fan Experience Audit.

GameDay Fan Experience Audits Are…

Guest Service Training Components GameDayInsight

Who We Serve

From Our Clients…

Game Day Insight has proven to be an incredibly useful tool as we continue to strive to improve the Clemson game day experience.  Brian’s training sessions with our staff help enforce the basic expectation we have for every employee that works a Clemson athletic event – fan friendly and informed.  The mystery shops are an invaluable resource as well.  Brian’s team of evaluators will provide a first class report with pictures that will review every aspect of your game day and provide detailed notes of every area and interaction. The feedback provided will highlight weaknesses that might have gone undetected and also validate the areas you are experiencing success.  This information is key to identifying areas that need improvement and items to address with game day staff.  Game Day Insight is a valuable and trusted resource for us and we look forward to continuing that relationship in the future.

Jon Allen, Associate AD/Event Operations, Clemson University

Game Day Insight has provided a great service to us for several years now. We depend upon Brian and his team to provide detailed information about our game day experience. Their feedback has helped us to adjust our operations as necessary to help reach our goal of a great fan experience.”

Ryan Petrus, Guest Relations/Security Manager, Carolina Panthers

About Brian…

Dr. Brian CrowOwner
Dr. Brian Crow is responsible for development and delivery of the customized guest experience training curriculum and conducting fan experience audits. Crow has been an active member and GameDay Insight at times has been a sponsor of several sport industry associations, including Collegiate Event and Facility Managers Association (CEFMA), Stadium Managers Association (SMA), the Association of Luxury Suite Directors (ALSD), Collegiate Athletic Operations Services (CAOS), and International Association of Venue Managers (IAVM). Dr. Crow is a Professor and Chairperson in the Department of Sport Management at Slippery Rock University (the first COSMA accredited program in the US),and a former President of the North American Society for Sport Management.